Flagship product
LifeCut
LifeCut takes your photos and videos, detects emotional peaks, ranks scenes by impact and automatically builds a vertical, social-ready reel – complete with pacing and music timing.
Visit lifecut.app →CONSUMER AI COMPANY
AI that understands your moments.
SnipAI builds emotional-aware video products that turn everyday camera rolls into cinematic stories – privately, instantly and beautifully.
First product: LifeCut – automatic reels from your own photos and videos.
WHY SNIPAI EXISTS
Your life is full of stories. Most never get told.
Billions of moments are captured every day, but almost none are experienced again in a meaningful way. They sit in camera rolls, backups and cloud drives as raw, unstructured footage.
SnipAI was created to change that. We build AI that understands emotion, context and rhythm – and turns messy media into stories people actually want to watch, remember and share.
From storage to story
We’re not another editing app. Our goal is to move the world from passive storage of memories to active storytelling – with almost zero effort from the user.
Human-first, not algorithm-first
We care about how moments feel, not just how they look in a thumbnail. Our products are built to be emotionally resonant, not just optimised for clicks.
WHAT WE BUILD
An ecosystem of AI-powered video experiences.
SnipAI’s focus is consumer video: creation, expression and new ways to experience
everyday life. LifeCut is our first product, powered by a modular engine that can
extend into future apps and formats.
Core technology
SnipAI Engine
Our proprietary engine blends emotion detection, scene understanding, cinematic framing and audio intelligence. Every SnipAI product sits on top of this foundation, evolving as the engine learns.
Future directions
Next-gen experiences
We’re exploring private emotional timelines, automatic yearly “life cuts”, creator-grade tools and new social surfaces where real life – not pure polish – becomes the main feed.
PHILOSOPHY
How SnipAI thinks about AI and people.
SnipAI is built on a simple idea: technology should make it easier to feel something real, not just ship more content into feeds.
Our products are designed to respect attention, protect privacy and amplify authentic moments — not perform for algorithms.
Human-first, always
Private by design
Emotion-aware, not emotion-exploitative
Less editing, more living
Join the journey.
We’re assembling a small group of early users, creators and partners to help shape LifeCut and future SnipAI products.
For early access and product updates, join the waitlist below.
For partnerships, press or investment, reach out via email and we’ll respond personally.
Or email: hello@snipai.co.uk